The communication backbone of the ecosystem. Bulk SMS at population scale, two-way conversations with extension officers, expert advice queues, and the announcement layer that ties every other product together.
A subsidy announced at a district office reaches a third of eligible farmers. A pest outbreak gets warned about by radio after the field is gone. Longa™ is the always-on, always-targeted, always-measured comms layer that closes that lag — and lets extension officers actually talk back.
Send to a million-strong list or a 30-farmer micro-cohort. Templated, multi-language, scheduled or live. Audit-trail every send.
Inbound replies routed by intent — keyword, topic, language — to the right extension officer, expert, or automated answer.
Slice farmers by crop, growth stage, region, gender, group, or any field on their Vikundi.Digital™ profile. Send only to who needs to hear it.
Triage incoming questions. Specialist agronomists answer asynchronously. Knowledge base learns from every resolved thread.
Multi-step SMS surveys with branching logic. Run at scale; see results in real time. Ideal for impact reporting and program evaluation.
Triggered messaging from My Climate™, Mazao.Gulio™, Jembe.Pesa™ and partner systems. Comms become a service every product calls.
My Climate™ detects a rain front. Longa™ pushes the topdress reminder to every maize farmer in the affected cells. Sent: 12,400. Average lead time: 36 hours.
Asha replies HELP. Routed to a specialist queue. Mr. Mushi, an agronomist in Mbeya, answers in 4 minutes. Asha gets a voice note + an SMS summary.
An NGO partner runs a five-question yield baseline. Sent to 24,000 farmers. 7,200 responses by end of week. Dashboard ready for the donor on Monday.
For NGOs, government extension services, donors and any partner running large-scale farmer programs in East Africa.